Casumo Extends Collaboration with Reading Football Club – Marketing and Partnerships – iGB
Online betting firm Casumo has prolonged its association with English Championship soccer club Reading Football Club.
Home > Marketing and Partnerships > Casumo Extends Collaboration with Reading Football Club
Casumo Extends Collaboration with Reading Football Club
Casumo will act as a key partner for the team throughout the 2021-22 campaign, which commences tomorrow (August 7).
The operator’s brand will be showcased on the sleeves of Reading’s first-team practice uniforms, as well as on the LED advertising boards at the club’s Select Car Leasing Stadium.
Casumo will also continue to promote the team through video content on its social media channels, and conduct a series of ticket and replica jersey giveaway promotions.
The operator previously served as a main partner for the club during the 2019-20 and 2020-21 campaigns.
“We are thrilled to extend our partnership with such a significant community club and anticipate engaging with more and more supporters,” stated Mark Stribosch, Casumo’s sports marketing communications specialist. “Simply put, we’re in it together, so let’s look forward to a successful season.”
Tim Kilpatrick, Reading’s commercial director, added: “We are very thankful for Casumo’s backing over the past two seasons. In particular, we are proud of the special connection they have developed so quickly with our fan base.”
Casumo has exceeded expectations as a sponsor, so I am delighted they have agreed to continue as our official club partner as we commemorate our 150th anniversary.
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