Parimatch, a betting and tech firm, has broadened its English soccer club alliances by securing agreements with three top-flight clubs and renewing contracts with two others.
On August 21st, Parimatch inked new arrangements with Aston Villa, Brighton & Hove Albion, and Southampton, and renewed existing pacts with Everton and Leicester City.
This marks Parimatch’s sixth team deal, following a partnership with Chelsea last month.
The arrangements encompass online and offline privileges, club merchandise, and the utilization of club assets.
“We take great pride in our dedication to global sports, which motivates everyone at Parimatch Tech,” stated Roman Syrotian, Co-CEO of Parimatch Tech.
“We are thrilled to collaborate with these clubs and anticipate the prospects these partnerships will yield.”
The agreements also incorporate joint endeavors, advertising, and fan giveaways.
“Parimatch is captivated by these clubs’ illustrious histories and is keen to contribute to their future triumphs,” Syrotian continued.
Its a true honor to have Chelsea, Everton, and Leicester City competing alongside us. We’re thrilled to witness our collaborators demonstrate their passion for the beautiful game, and naturally, triumph, on the field.
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