Ballys has teamed up with the iconic New York Yankees! They are now the official wagering provider for the team, a significant victory considering their recent entry into New York’s sports gambling market. This partnership means Bally’s branding will be prominent throughout Yankee Stadium – displayed on the massive LED screens, outfield walls, and even the premium Terrence Level ribbon boards. They are pulling out all the stops!
Their offerings extend beyond wagering. Bally’s is bringing its entire portfolio – Monkey Knife Fight for fantasy sports enthusiasts, Bally Casino for online gaming fans, and Bally Play for complimentary entertainment. And of course, Bally’s Atlantic City is also part of the excitement.
This is a strategic move by Bally’s to establish a strong presence in New York, and with the Yankees’ enormous fan base, they are undoubtedly aiming for a grand slam.
Ballys Interactive North America’s Chief Operating Officer, Adi Dhandhania, stressed the importance of their recent collaboration with the New York Yankees. He noted the substantial visibility it would generate for Bally Bet and their other New York-based brands. Dhandhania recognized the iconic stature of the Yankees, a team renowned worldwide for its storied past and passionate supporters.
Separately, Bally recently announced the conclusive outcomes of their adjusted “Dutch auction” tender offer, which concluded on July 22nd.
