Betsson has partnered with the Hellenic Football Federation (HFF) to secure title sponsorship of the Greek Cup. Spanning from 2023 to 2026, this multi-year deal signifies a substantial commitment from Betsson to Greek football. This collaboration aligns with Betsson’s 60th anniversary, underscoring their longstanding dedication to promoting athletics in Greece.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, conveyed his excitement, noting that this sponsorship solidifies their commitment to Greek sports. He commended the Betsson Greece team for their efforts. Panagiotis Baltakos, President of the HFF, also embraced the partnership, highlighting that it will furnish crucial backing for the tournament’s ongoing expansion and prosperity. Both entities perceive this as a robust collaboration that will yield reciprocal advantages.
This collaboration highlights our commitment to enhancing the esteemed HFF competition. This storied tournament offers a worldwide platform for competitors to display their abilities.
This pact indicates an expanding pattern of wagering sponsorships within athletics. It comes after Virgin Bet’s latest declaration of their backing of the Cheltenham December Gold Cup, expanding upon their current association with the Ayr Gold Cup from earlier this year.
