Amelco, a leading force in the sports wagering and platform technology sector, has partnered with Simplebet, a business-to-business technology firm. Their objective? To provide all users of Amelco’s platform with an extensive array of betting choices for American sports.
Simplebet is renowned for employing advanced technology such as machine learning to craft highly engaging “micro-betting” encounters. Imagine it as a method to transform every game moment into a potential wagering chance, keeping enthusiasts captivated.
Amelco already holds a significant presence in North America, delivering a truly comprehensive platform. In fact, they collaborated with BetSaracen during the fervor of March Madness to introduce Simplebet’s micro-betting to a wide audience.
Micro-betting itself is experiencing a surge in popularity within the US. It allows fans to place wagers on the smallest aspects of a game – such as whether the next pitch in baseball will be a strike, or if the next play in football will be a run or a pass. And the most appealing aspect? You discover if you’ve won almost immediately!
Following the success witnessed during March Madness, Amelco and Simplebet are fully committed. They are broadening their offerings for the 2023 MLB season and the approaching NFL season, so prepare for an entirely new way to enjoy the games you adore!
Simplebet, a rapidly growing force in the North American sports wagering market, has experienced remarkable expansion since its inception and is currently operational in 22 states.
The initial months of 2023 have witnessed a surge in Simplebet’s appeal among sports enthusiasts, with micro-betting volume skyrocketing by 84% during Super Bowl LVII and exceeding 3.7 million wagers placed throughout the NFL Playoffs, representing a 150% increase compared to 2022.
Commenting on the collaboration with Simplebet, Brandon Walker, Director of Amelco USA, stated: “This alliance signifies a substantial stride forward, and our emphasis on micro-betting will position us favorably for upcoming major sporting spectacles.
“With the successful launch of March Madness across our platforms, the 2023 US sports schedule is gaining momentum with the commencement of the MLB season and the NBA Playoffs. Simplebet will be accessible in all our existing live states, and I am certain that this partnership will continue to flourish, establishing itself as a true disruptor for all our operators.”
Chris Bevilacqua, Chief Executive Officer of Simplebet, added: “We are delighted to join forces with Amelco and welcome them to our esteemed roster of partners who have incorporated our micro-betting solution. It is evident that operators are increasingly compelled to cater to their clientele’s demands within the micro-betting domain, and our collaboration with Amelco will only amplify that reach.”
We were ecstatic to collaborate with Amelco and deliver our exceptional services to their user base. Crafting a wagering experience that genuinely impresses users is an ongoing process, and this alliance will empower us to achieve even more remarkable milestones!”
