## Betsson Sets Sights on Italy, with Argentina Also in Focus
Marking its 61st year, Betsson Group is introducing its primary brand to the Italian market. This development follows recent announcements that the company is also targeting Argentina for growth.
As a global entity operating in over 14 nations and present in over 20 markets, including a Latin American base in Bogota, Colombia, Betsson is well-versed in expansion.
The debut of Betsson.it signifies the newest phase in this plan. It will function alongside the company’s existing Italian operation, StarCasino, a recognizable name in Italian football due to its sponsorship of clubs like AC Milan, Inter Milan, AS Roma, Palermo FC, and Juventus.
Betsson.it will provide Italian users with a comprehensive sports betting experience, encompassing a wide array of sports and wagering options. It will also showcase a complete selection of online casino games, such as slots, table games, and a live casino.
“Italy is gaining significance for Betsson, and we recognize substantial potential in utilizing our collective assets and knowledge to further solidify our market standing,” stated Ronni Hartvig, Chief Commercial Officer of Betsson. “Our aim is to deliver a top-tier gaming experience to Italian players, and we believe this strategic action will contribute to achieving that objective.”
This announcement follows closely on Betsson’s recent collaboration with Light & Wonder to enhance its offerings in the expanding Argentinian market through its betsson.bet platform. It appears evident that Betsson is making a significant wager on Latin America as a crucial region for expansion.
Betsson.it, a well-known online gambling website in Italy, is poised to become even more impressive! They are introducing a variety of engaging new games, including the highly sought-after 88 Fortunes, all made possible through a collaboration with Light & Wonder, a prominent player in the gaming industry.
This announcement follows closely on the heels of Betsson AB’s remarkable fourth-quarter earnings statement, in which they amassed an impressive $270.3 million. CEO Pontus Lindwall was understandably pleased, proclaiming 2023 as their most prosperous year to date.
And the excitement doesn’t end there! Recall the agreement they secured with Games Global in December? Well, prepare yourself for an immersive live casino encounter arriving soon on Betsson.it. They are truly going above and beyond!
