## BetMakers Teams Up with Racing Victoria to Broaden Victorian Racing’s Audience
BetMakers Technology has inked an agreement with Racing Victoria, the regulatory authority for thoroughbred horse racing in Victoria, Australia. This collaboration grants BetMakers the authorization to disseminate live racing broadcasts from Racing.com, Racing Victoria’s online platform, to a range of wagering providers.
This alliance represents a substantial victory for BetMakers, empowering them to incorporate top-tier Victorian racing material into their system and provide it as a component of their streaming solutions for betting platforms.
Todd Buckingham, Chief Executive Officer of BetMakers, conveyed his excitement regarding the arrangement:
“We are delighted to join forces with Racing Victoria and become a disseminator of Racing.com’s exceptional racing content. This collaboration will undoubtedly elevate engagement and betting on Victorian racing by making it available to a larger viewership. This is merely the initial step in a series of promising advancements we have in store for this domain, and it will significantly enhance the product offerings for our platform users.”
Buckingham underscored BetMakers’ dedication to working alongside racing entities and rights owners to amplify the accessibility and influence of their content. He maintains that this partnership with Racing Victoria is mutually beneficial, generating value for their clientele while simultaneously advancing the interests of the rights holders.
This accord will enable Racing Victoria to connect with a wider demographic within the Australian digital wagering market, reaching 25 distribution associates through Racing.com’s live racing broadcasts.
Racing Victoria’s top executive, Peter Campbell, emphasized their dedication to sharing Victorian races broadly, hoping to connect with every bettor across Australia. He views this collaboration with BetMakers as a prime opportunity to access fresh demographics within this flourishing sector.
Campbell also conveyed his enthusiasm for joining forces with a company recognized for its cutting-edge technology, confident it will deliver their races to a wider and more passionate viewership.
