A major iGaming content provider, BGaming, has entered into a strategic collaboration with Premier Bet, a top operator with a substantial presence in Africa. This alliance represents a crucial move in BGaming’s worldwide expansion plan, enabling them to penetrate the rapidly growing African market.
Through this collaboration, BGaming will incorporate its wide selection of well-liked games, featuring titles such as Bonanza Billion, Aztec Clusters, Fruit Million, and Merge Up, into Premier Bet’s platform. This integration will provide players across numerous, yet-to-be-revealed African nations, with access to BGaming’s captivating gaming experiences.
The African market offers a profitable opportunity for expansion, and Premier Bet, with its established footprint across 17 countries since the late 20th century, is an optimal partner for BGaming. This action aligns with Premier Bet’s recent endeavors to enhance its offerings, such as its March collaboration with Incentive Games for crash games.
Premier Bet’s Casino Director, Karen Hope, conveyed excitement about the partnership, stating that it will be essential in propelling the company’s upcoming growth phase across important African markets.
This recent expansion into Africa closely follows BGaming’s latest venture into the Argentinian market through a partnership with Casino Club, emphasizing the company’s proactive global growth strategy.
Olga Levshina, the Chief Commercial Officer at BGaming, expressed enthusiasm about the alliance with Premier Bet. She highlighted BGaming’s dedication to global expansion through their cutting-edge iGaming products, which have already gained significant traction. This joint effort will empower Premier Bet to provide some of BGaming’s most popular titles to a wider player demographic as they expand their user base.
