Acres has introduced a revolutionary customer evaluation method known as “Player Budget,” poised to transform how gambling establishments comprehend their clientele. This novel system furnishes operators with profound comprehension of individual gambler expenditure behaviors, enabling them to refine their promotional endeavors and proactively manage potential gaming concerns.
Utilizing “Player Budget,” casinos acquire a transparent grasp of each patron’s financial capacity and disbursement tendencies. This detailed information empowers operators to construct highly focused marketing initiatives, guaranteeing that their investments are directed towards players most inclined to yield income.
Moreover, the system functions as an early alert mechanism for detrimental gambling conduct. By identifying anomalies in real-time, such as abrupt surges in spending thresholds or gaming duration, “Player Budget” allows casinos to intervene swiftly and ethically.
A spokesperson from Acres, Noah Acres, emphasized the importance of this advancement: “Gaming establishments across the US expend upwards of $25 billion yearly marketing to slot machine users, yet until now, they’ve depended on imperfect theoretical evaluation methods to gauge player worth. Our ‘Player Budget’ evaluation method establishes a new benchmark by precisely determining how much each player is genuinely prepared to expend, and subsequently suggests strategic measures for operators to optimize the value of each player association.”
A gaming revenue management platform from Acres utilizes their proprietary Foundation technology to provide casinos with live operational statistics for each slot machine in their establishment. This allows them to customize loss limits for individual players based on their demonstrated spending habits – powerful insights for marketing initiatives.
In addition to rolling out this innovative system, Acres is also defending against a patent infringement claim lodged by industry leader IGT in November 2023. However, they are not allowing the legal proceedings to divert their attention from bolstering their financial standing: Acres appointed David Bain as CFO in October 2023 to optimize profitability for all stakeholders.
