## bwin Joins Forces with Italian Powerhouse Juventus
bwin has secured a multi-year partnership with Juventus, becoming the official wagering and gaming collaborator of the Serie A titleholders. This alliance will showcase bwin’s logo prominently across significant Juventus properties, encompassing their cutting-edge training grounds and the renowned Allianz Stadium.
This collaboration presents the digital platform with an exclusive chance to work alongside Juventus’ star-studded roster, featuring iconic goalkeeper Gianluigi Buffon and World Cup champion Sami Khedira, on marketing and branding endeavors.
The agreement guarantees unique video material and prize drawings for Juventus supporters, providing them “an opportunity to feel the thrill and ambiance of match days from a privileged location at the Allianz Stadium and encounter their idols.”
“We are incredibly pleased to unveil this partnership with Juventus, a club that embodies values and traits in its essence that we deem essential for triumph in the athletic and commercial realms, such as prestige, guidance, and drive,” stated Claudio Di Zanni, Head of bwin Italia. “We are confident that this collaboration can generate fantastic prospects for our users and all football enthusiasts.”
Giorgio Ricci, Juventus’ Chief Revenue Officer, remarked: “This collaboration aligns with our framework of partnerships with top-tier brands like bwin, which are integral to the club’s global approach.”
